The global digital content creation market size is projected to reach USD 24160 million by 2027, from USD 12400 million in 2020, at a CAGR of 9.5% during 2021-2027.
How to become a successful content creator?
Content Creators are responsible for coming up with new content ideas and seeing them through from concept to final product. There are usually multiple steps in the content creation process, whether you're a digital creator or working on printed materials.
This content is usually either entertaining or designed to interest the business's target audience. for example, a social media content creator will spend the majority of their working on hashtag and audience research, creating photo or video content to post, and reviewing reports of previous campaigns to analyze their success. you may also hear these types of creators called "influencers", as they usually have large social media audiences of their own and will work with brands on sponsored content, promoting business to their following.
social media content creators work on a handful of platforms and content is specially created for each one to resonate with that particular audience.
What Does Content Creator do?
There are numerous digital platforms that creators work on, from YouTube and Instagram to company blogs, Medium, and more, so what each individual does will vary based on the needs of the business they're working for and the type of media they use.
Bloggers and writers will spend a large part of their day researching before writing their content. this could include looking at similar content online, gathering statistics or products to reference within the post, or interviewing experts for quotes. Depending on how involved the brand wants a creator to be, the work may only involve writing the initial piece; for others, editing and posting on the company's blog or medium account may also be part of the contract.
Written content creation isn't only about long-form, blog-style pieces though. Even social media creators work on written content in the form of captions for their posts, digital ads, and videos to support any visuals that are being shared.
What does a normal day look like for a digital creator? Depending on the platform, the type of content created will be different. for most, a typical workday will involve:
1. Brand and competitor analysis:
Understanding what a brand is about, who its target audience is, and what its competitors are doing is where all successful content begins. this helps to narrow down ideas later on, as well as gives you more credibility when getting approval from brand representatives ahead of the actual content creation.
2. Idea brainstorming:
This is where you can get creative! coming up with several ideas gives you a good starting point when working with a brand as you decide what will be most relevant and engaging for your or their audience.
3. Content creation:
The content creation process will likely involve multiple stages as you work with the brands to write or shoot content that brings the campaign idea to life. this can take anywhere from a few hours to weeks or months, depending on how extensive the final result will be.
4. Editing and approvals:
Editing photos and videos to fit with the brand aesthetic and tone can take shape. what gets left on the cutting room floor may surprise you, but you'll feel so proud of your work once you brand hand it over to the brand for final approvals before it goes live.
5. Promotion
The brand may do this themselves but, in the case of influencers, this is where the money-making happens. content will be shared across various digital channels and tracking will be added to keep tabs on how to tell the posts are performing.
5 content creation tools must have.
1. G-suite: google docs, sheets, drive, and calendar
2. Canva
3. Buffer
4. Grammarly
5. AnswerThePublic
THANK YOU!
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