Digital Marketing: what Is It And How Can It Help Your Business?

 Digital Marketing: What Is It And How Can It Help Your Business? 

Digital Marketing is the use of digital channels to reach customers. These  Channels Can be Social Media, Email, display advertising, search engine optimization(SEO), or Mobile Marketing.

The Use of Digital Marketing has grown significantly since its inception. In 2012. It was estimated that digital marketing will reach $100 billion by the end of 2016.

What is Digital Marketing?

Digital Marketing is a process of promoting products and Services through Online channels to reach customers interactively. Digital marketing helps companies to grow their business by reaching more customers who are more likely to purchase the product or service being offered.

Why Digital Marketing is Important?

Digital Marketing is a must for building a successful business. whether it is growing your brand or improving sales, there are no limits to it. By understanding what's coming ahead in the digital space, you can take advantage of it and future-proof any business. Any modern brand that wants to get ahead in the current business climate will need to adopt digital marketing tactics as part of their overall strategy, This doesn't mean that you have to throw out the traditional print Ads, especially if your business is already seeing great response from these type of ads in addition, digital marketing provides new ways to target your audience. With traditional marketing, you might place a print ad in a magazine that is ready for customers who are most likely to buy your product or service. this is a great way to gain exposure in your target market and build brand recognition. However, there is a good chance that this publication does not reach every consumer who is part of your target demographic. This is where Digital Marketing comes In.

The 2 main pillars of digital marketing are online marketing and offline marketing. 

I'll  only mention the different areas of online Marketing here for the sake of completeness

1. search engine optimization(SEO)

2. search engine marketing(SEM)

3. Content Marketing

4. social media marketing(SMM)

5. Pay-per-click advertising(PCC)

6. Affiliate Marketing

7. E-mail Marketing

Top 5 digital marketers in the world:

1. Gary Vaynerchuk

2. Neil Patel

3. Ryan Deiss

4. Rand Fishkin

5. Larry Kim